Heidi Klum

INTRODUCING MAX THE LOVE BUG Posted on 31st March, 2008 by Warren M Filed in Volkswagen | Leave a comment VW has a new ad campaign, with Max, an immaculate 1964 black Bug. The Bug plays the part of a TV host that chats to various celebrities, including German supermodel Heidi Klum. “We’re reintroducing Volkswagen to the world by using a lovable icon that everyone will know and relate to,” says Tim Ellis, VW’s vice president of marketing. “If people look at it and say it’s silly, that’s a goo

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